# HereNow.events Brand Kit v1

This kit is based on the approved C1 sunflower lockup.

## Core Identity

- Brand name: HereNow
- Domain suffix: .events
- Primary lockup: sunflower icon + large HereNow + light domain line + .events suffix
- Logo font: Lalezar Regular
- Supporting font: Plus Jakarta Sans Semibold

## Colors

- HereNow Orange: #FF6B3D
- Domain Gray: #8F8FA3
- Soft domain line: #FFE3D9
- Ink / dark background: #1A1A2E
- Warm light background: #FFF8F5

## Recommended Usage

- Use `01-horizontal/herenow-logo-horizontal-color-transparent.png` for wide website, deck, and document headers.
- Use `02-square/herenow-logo-square-color-transparent.png` for profile cards, square previews, and app tiles where text is still needed.
- Use `03-icon/herenow-sunflower-icon-color-512.png` or `04-web/web-app-icon-512.png` for favicon/app icon/social avatar.
- Use the white versions only on dark or high-contrast image backgrounds.
- Do not shrink the full horizontal lockup below 220 px wide. Use the sunflower icon alone at tiny sizes.

## File Notes

The current SVGs keep the wordmark editable and embed the approved raster sunflower cutout. A future vectorization pass can convert the sunflower into pure paths without changing the lockup geometry.

The source of truth for the full mark is the latest `01-horizontal` and `02-square` lockups with the `.events` suffix attached. Do not use older HereNow-only logo exports without `.events`.
